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2021 Profile of Home Staging by the National Association of Realtors

Buyers will typically make a decision on how they feel about your home in the first 30 seconds of viewing - whether that is online through images, or in person at an open house. You want to make sure you're showing your property in its best possible state. Your home needs to appeal to a wide variety of homebuyer personalities.

Before listing your home, you may have to do a few small projects. Spending money is a necessity if you want to get top dollar and a return on your investment. Where does home staging fit in? Is it really worth the additional expense? Do I really need a professional to do this for me?

The answer is yes.

According to the National Association of Realtors 2021 Profile of Home Staging, 82% of buyers' agents said [professionally] staging a home made it easier for a buyer to visualize the property as a future home.

According to the sellers' agent, the most common rooms that were staged included the living room (90%), kitchen (80%), master bedroom (78%), and the dining room (69 percent).

According to the buyers' agent, staging the living room was found to be most important for their clients (46%), followed by staging the master bedroom (43%), and staging the kitchen (35%).

31% percent reported that staging a home greatly decreased the amount of time the home was on the market.

Twenty-three percent of buyer’s agents said that staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that are not staged.

Read the full 2021 Profile of Home Staging study here.

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