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Is Home Staging Worth It? A Forbes Advisor shares


Buyers want to see a new, fresh look in your space. This allows the widest variety of personalities to see the potential of the property and envision themselves living there. This is where home staging enters the selling process.


Forbes Advisors share Tips for Staging:

  1. Get a consultation first. Spending time with a designer / staging professional can give you insights into what needs to be done for your home to be in tip top shape.

  2. Do a deep clean. If you are spending money on staging, you want to be sure grimy baseboards or dirty bathrooms aren't taking away from your investment. Before staging, be sure to deep clean your home so it's move-in ready.

  3. Do a smell test. People get used to the smell of their own home and don't always notice a difference unless being gone for awhile. Oftentimes, real estate agents will bake cookies or use candles.

  4. Choose one or two key rooms. Staging an entire home will get expensive. You don't always need to do this. Focus on 1-2 key rooms, such as the living room and kitchen, or living room and a bedroom.

  5. Staging according to budget and lifestyle. If you're selling a cozy beach cottage, you don't want modern, luxury furniture. If you're selling a modern condo, you don't want traditional or shabby-chic. Think about the buyer personality that will be viewing your space and what their ideal home would look like.

  6. Keep it minimal. Don't fully furnish as if someone was living there, instead provide a general feel of homeyness. Don't use too many pieces and keep them away from the walls. If you paint, use light, simple colors.


There are many benefits of staging your home as well, including:

  1. Help your listing stand out online. Your home needs to stand out in a sea of listings. Professionally staged homes and great photographs will encourage more buyers to consider your property - oftentimes before they even see it in person.

  2. Make your home feel aspirational. The buyer needs to fall in love with your property. Create an emotional connection through staging. Professional color palettes, smart layouts and providing space function help the buyer imagine living in the space.

  3. Show ways to use extra rooms and funky floor plans. When a room is completely empty, it can be tough to envision how it might be used or what you can fit in the space. If there's unusual or dated features, stagers can help buys see beyond this.

  4. Increase the selling price. Has your home been sitting on the market for a while? Instead of a price cut, try staging it instead. Staging helps move properties faster, and you could end up selling for a higher price.


A home staging investment almost always pays off. According to a 2021 NAR survey, more than 80% of real estate agents representing buyers said staging made it easier for buyers to see themselves in the home. 23% of agents said that home staging led to increased offers between 1-5% compared to similar homes that weren't staged.


Read more on the value of home staging from this Forbes Advisor article here.



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