top of page
  • Writer's pictureBoston Modern

Why Staging New Construction Is So Important: Setting the Scene for Success

When it comes to new construction projects, home staging often takes a backseat to the actual building process. However, overlooking the importance of staging can be a missed opportunity to enhance the overall appeal and marketability of a property. Staging involves carefully curating and arranging furniture, decor, and other elements to create an inviting and desirable living space.

East Boston, MA Real Estate Company: Elevated Boston

Showcasing the Potential:

Without furniture there is no frame of reference. Only 10% of buyers can actually visualize the potential of a home. Newly constructed properties often lack the character and warmth of a lived-in space. Staging allows developers and real estate professionals to showcase the potential of a property by transforming it into a welcoming and visually appealing environment. It emphasizes the space, functionality and features of a property, making it feel larger, brighter and more appealing. By incorporating tasteful furniture, artwork, and decorative elements, staging can help potential buyers or renters envision themselves living in the space and make an emotional connection with the property.

Highlighting Key Features:

When a room is empty, buyers tend to focus on negative details. Staging provides an opportunity to highlight the unique selling points and key features of a new construction. Whether it's a spacious open floor plan, a stunning kitchen, or breathtaking views, strategic placement of furniture and accessories can draw attention to these aspects, making them more memorable for potential buyers. Effective staging can help create a focal point in each room and guide the viewer's eye towards the property's standout features.

Contractors were forced to keep these large pillars for structural reasons during the building renovation. Staging helps distract the potential homeowner by allowing them to look past them, adding a positive detailing to their home. Staging breaks up the space and can now be seen as a transition from one room to another even still in an open floor plan. Location: 100 Shawmut, South End, Boston, MA

Setting the Right Atmosphere:

Creating the right atmosphere within a new construction can make all the difference in how potential buyers perceive the property. Staging helps set the tone and style of the space, allowing developers to cater to their target market. Whether it's a modern and minimalist aesthetic, a cozy and rustic feel, or a luxurious and upscale ambiance, staging enables the construction project to align with the preferences and aspirations of the intended buyers or tenants. The atmosphere created through staging can significantly enhance the property's desirability and appeal.

Maximizing Space and Functionality:

New construction properties are often sold based on their potential to accommodate the lifestyle needs of potential occupants. Through strategic furniture placement, staging can effectively showcase the functionality and versatility of each room. By arranging furniture in a way that optimizes space and flow, staging helps potential buyers or renters envision how they can make the most of the available square footage. This not only enhances the overall impression of the property but also communicates the value of the space in practical terms.

Open floor plans are a necessity for new construction properties and modern homes, but they can be tricky for buyers to envision how they would lay out their furniture and proper orientation for their family's lifestyle. Staging gives the opportunity to help envision how a space could be laid out and what makes the most sense for foot traffic and the flow of a space. It inspires them to want to move in. Location: Waltham, MA

Facilitating Emotional Connection:

Buying a property is not just a rational decision; it also involves an emotional connection. Staging new construction creates an emotional appeal by evoking feelings of comfort, style, and aspiration. When potential buyers or renters can imagine themselves living in a space and feel an emotional connection, they are more likely to be motivated to take the next steps in the purchasing or renting process. Staging plays a vital role in facilitating this emotional connection by transforming an empty structure into a captivating home.

Staging helps this space feel larger and distracts from views. Right out of the window is a huge parking lot as a view which is what people would directly look down to if there was no staging to distract them. Location: 100 Shawmut, South End, Boston, MA

Staging new construction is an invaluable tool for developers and real estate professionals to showcase the full potential of a property and make a lasting impression on potential buyers or renters. By setting the scene, highlighting key features, creating the right atmosphere, maximizing space and functionality, and facilitating an emotional connection, staging significantly enhances the marketability and success of a new construction project. Investing time, effort, and resources into staging can yield substantial returns by capturing the attention and imagination of prospective buyers or tenants, ultimately leading to increased sales and occupancy rates.

Save to Pinterest

25 views0 comments


bottom of page